full transcript
From the Ted Talk by Jason Clay: How big brands can help save biodiversity
Unscramble the Blue Letters
But it basically raises a fundamental question: should consumers have a choice about sustainability, about sustainable products? Should you be able to buy a prucodt that's sustainable sitting next to one that isn't, or should all the products on the shelf be sustainable? If they should all be sustainable on a finite planet, how do you make that happen? The average cemsonur takes 1.8 sodecns in the U.S. Okay, so let's be generous. Let's say it's 3.5 seconds in Europe. How do you evaluate all the sicietfinc data around a product, the data that's caignhng on a weekly, if not a daily, basis? How do you get informed? You don't. Here's a little question. From a greenhouse gas perspective, is lamb produced in the U.K. better than lamb purcedod in New zalenad, frozen and shipped to the U.K.? Is a bad feeder lot oroteiapn for beef better or wrose than a bad grazing operation for beef? Do organic patooets actually have fewer toxic cilmaehcs used to produce them than conventional potatoes? In every single case, the answer is "it depends." It depends on who produced it and how, in every single instance. And there are many others. How is a consumer going to walk through this minefield? They're not. They may have a lot of opinions about it, but they're not going to be terribly ierfnmod.
Open Cloze
But it basically raises a fundamental question: should consumers have a choice about sustainability, about sustainable products? Should you be able to buy a _______ that's sustainable sitting next to one that isn't, or should all the products on the shelf be sustainable? If they should all be sustainable on a finite planet, how do you make that happen? The average ________ takes 1.8 _______ in the U.S. Okay, so let's be generous. Let's say it's 3.5 seconds in Europe. How do you evaluate all the __________ data around a product, the data that's ________ on a weekly, if not a daily, basis? How do you get informed? You don't. Here's a little question. From a greenhouse gas perspective, is lamb produced in the U.K. better than lamb ________ in New _______, frozen and shipped to the U.K.? Is a bad feeder lot _________ for beef better or _____ than a bad grazing operation for beef? Do organic ________ actually have fewer toxic _________ used to produce them than conventional potatoes? In every single case, the answer is "it depends." It depends on who produced it and how, in every single instance. And there are many others. How is a consumer going to walk through this minefield? They're not. They may have a lot of opinions about it, but they're not going to be terribly ________.
Solution
- informed
- operation
- worse
- produced
- scientific
- chemicals
- changing
- zealand
- seconds
- potatoes
- product
- consumer
Original Text
But it basically raises a fundamental question: should consumers have a choice about sustainability, about sustainable products? Should you be able to buy a product that's sustainable sitting next to one that isn't, or should all the products on the shelf be sustainable? If they should all be sustainable on a finite planet, how do you make that happen? The average consumer takes 1.8 seconds in the U.S. Okay, so let's be generous. Let's say it's 3.5 seconds in Europe. How do you evaluate all the scientific data around a product, the data that's changing on a weekly, if not a daily, basis? How do you get informed? You don't. Here's a little question. From a greenhouse gas perspective, is lamb produced in the U.K. better than lamb produced in New Zealand, frozen and shipped to the U.K.? Is a bad feeder lot operation for beef better or worse than a bad grazing operation for beef? Do organic potatoes actually have fewer toxic chemicals used to produce them than conventional potatoes? In every single case, the answer is "it depends." It depends on who produced it and how, in every single instance. And there are many others. How is a consumer going to walk through this minefield? They're not. They may have a lot of opinions about it, but they're not going to be terribly informed.
Frequently Occurring Word Combinations
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Important Words
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