full transcript

From the Ted Talk by Jason Clay: How big brands can help save biodiversity

Unscramble the Blue Letters

But it basically raises a fundamental question: should consumers have a choice about sustainability, about sustainable products? Should you be able to buy a prucodt that's sustainable sitting next to one that isn't, or should all the products on the shelf be sustainable? If they should all be sustainable on a finite planet, how do you make that happen? The average cemsonur takes 1.8 sodecns in the U.S. Okay, so let's be generous. Let's say it's 3.5 seconds in Europe. How do you evaluate all the sicietfinc data around a product, the data that's caignhng on a weekly, if not a daily, basis? How do you get informed? You don't. Here's a little question. From a greenhouse gas perspective, is lamb produced in the U.K. better than lamb purcedod in New zalenad, frozen and shipped to the U.K.? Is a bad feeder lot oroteiapn for beef better or wrose than a bad grazing operation for beef? Do organic patooets actually have fewer toxic cilmaehcs used to produce them than conventional potatoes? In every single case, the answer is "it depends." It depends on who produced it and how, in every single instance. And there are many others. How is a consumer going to walk through this minefield? They're not. They may have a lot of opinions about it, but they're not going to be terribly ierfnmod.

Open Cloze

But it basically raises a fundamental question: should consumers have a choice about sustainability, about sustainable products? Should you be able to buy a _______ that's sustainable sitting next to one that isn't, or should all the products on the shelf be sustainable? If they should all be sustainable on a finite planet, how do you make that happen? The average ________ takes 1.8 _______ in the U.S. Okay, so let's be generous. Let's say it's 3.5 seconds in Europe. How do you evaluate all the __________ data around a product, the data that's ________ on a weekly, if not a daily, basis? How do you get informed? You don't. Here's a little question. From a greenhouse gas perspective, is lamb produced in the U.K. better than lamb ________ in New _______, frozen and shipped to the U.K.? Is a bad feeder lot _________ for beef better or _____ than a bad grazing operation for beef? Do organic ________ actually have fewer toxic _________ used to produce them than conventional potatoes? In every single case, the answer is "it depends." It depends on who produced it and how, in every single instance. And there are many others. How is a consumer going to walk through this minefield? They're not. They may have a lot of opinions about it, but they're not going to be terribly ________.

Solution

  1. informed
  2. operation
  3. worse
  4. produced
  5. scientific
  6. chemicals
  7. changing
  8. zealand
  9. seconds
  10. potatoes
  11. product
  12. consumer

Original Text

But it basically raises a fundamental question: should consumers have a choice about sustainability, about sustainable products? Should you be able to buy a product that's sustainable sitting next to one that isn't, or should all the products on the shelf be sustainable? If they should all be sustainable on a finite planet, how do you make that happen? The average consumer takes 1.8 seconds in the U.S. Okay, so let's be generous. Let's say it's 3.5 seconds in Europe. How do you evaluate all the scientific data around a product, the data that's changing on a weekly, if not a daily, basis? How do you get informed? You don't. Here's a little question. From a greenhouse gas perspective, is lamb produced in the U.K. better than lamb produced in New Zealand, frozen and shipped to the U.K.? Is a bad feeder lot operation for beef better or worse than a bad grazing operation for beef? Do organic potatoes actually have fewer toxic chemicals used to produce them than conventional potatoes? In every single case, the answer is "it depends." It depends on who produced it and how, in every single instance. And there are many others. How is a consumer going to walk through this minefield? They're not. They may have a lot of opinions about it, but they're not going to be terribly informed.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
palm oil 8
brazil nuts 3
great success 2
good evidence 2
billion people 2
billion units 2
lamb produced 2
companies control 2
global palm 2
public domain 2

ngrams of length 3

collocation frequency
global palm oil 2

Important Words

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  4. basically
  5. basis
  6. beef
  7. buy
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  30. instance
  31. lamb
  32. lot
  33. minefield
  34. operation
  35. opinions
  36. organic
  37. perspective
  38. planet
  39. potatoes
  40. produce
  41. produced
  42. product
  43. products
  44. question
  45. raises
  46. scientific
  47. seconds
  48. shelf
  49. shipped
  50. single
  51. sitting
  52. sustainability
  53. sustainable
  54. takes
  55. terribly
  56. toxic
  57. walk
  58. weekly
  59. worse
  60. zealand